Commodity crop marketing platform latest innovation from farmers business network

Alex Whitebrook/ June 1, 2018/ News/ 0 comments

With its recent launch of the Commodity Crop Marketing platform, Farmers Business Network is once again challenging the status quo.

“Farm profitability is at the core of what we do. But it’s hard to really have a comprehensive solution, from a business standpoint, unless you have support on the crop marketing side,” says Devin Lammers, Head of FBN Commodity Crop Marketing. “We always knew we wanted to support farmers in this realm. Over the last year or so, we’ve made this a bigger focus in terms of going out and getting opinions from farmers and just having a lot of conversations.”

Those conversations revealed that farmers were clamoring for more support.

“They knew they needed to become better marketers, especially in the last few years when margins have been so tight,” he says. “But even before that, they recognized marketing was a crucial aspect of their businesses and requires attention.”

Yet, finding the support they needed proved difficult. “The newsletters they subscribed to or the general information they were relying on wasn’t really doing enough for them,” says Lammers.

While premium services offered extra support, farmers weren’t taking advantage of them because either they weren’t accessible or the price tag was too high.

“Prices ranged from around $6,000 all the way up to $25,000 a year on a per-acre fee basis,” he says. “For a lot of farmers, that is just too cost-prohibitive.”

Read more HERE.

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