Upgrading crop adviser tech
The changing nature of data acquisition on the farm creates an upstream challenge for those who support farmers — maximizing management information. Trimble has announced a new tool to help tackle that issue.
Advisor Prime provides a crop adviser or agronomist a centralized location for bringing in farmer data; but more than a storage tool, the system also allows the adviser to create useful information for clients and customers.
Creating information for specific needs
Devon Liss, a project manager at Trimble, explains that Advisor Prime is a tool that allows an agronomist to collect information from a range of sources and apply that information to multiple growers. “There are tools in this system for creating management zones for customers and sending that information out for variable-rate application,” he says.
Liss says Advisor Prime is built to take information from every major data capture system, from John Deere to Agco. “We can read the information from a USB stick, or files can be emailed to the agronomist or consultant; there’s no need for wireless data transfer access,” he notes. “Though we can work that way, too.”
Trimble was the first company to bring a connected farm approach to moving data from equipment to computer for further analysis. That capacity has expanded to work with a range of companies as Trimble continues its work across more platforms.
Liss explains that a key part of the system is the ability for the agronomist to set up rules. The rules can be set up by the customer, and then the information is built to match the very specific needs. For example, a farmer may have different practices needed for rented versus owned ground. Working with the consultant and Advisor Prime, rules can be established on the front end that will then dictate how zones and prescriptions are applied on the back end.
“This can speed the development of prescriptions and make sure they’re meeting customer needs,” Liss says.
The web-based system can link with a farmer-customer’s Farmer Pro account, which is Trimble’s farmer-level software, and with that link information can move from farmer to agronomist and back, simply and easily. Also, as a web-based program, Advisor Prime allows the agronomist to have information on a mobile device when in the field working with customers.
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